Market Research Consultants
About CM Insights & Strategy
CM Insights & Strategy is a consulting company specializing in designing and implementing market research programs. We help businesses gain valuable insights about their customers, employees, brands, products, and user experiences. With our expertise in customer experience/NPS, employee engagement, brand health, product testing, and user experience/design, we provide our clients with actionable insights to inform data-driven decisions.
Our Expertise
Education
Our team consists of experienced researchers with degrees in social sciences. We also have expertise in various research methodologies, including qualitative and quantitative research, online surveys, focus groups, and in-depth interviews.
Standards
We follow the ethics & standards set out by the Canadian Research Insights Council (CRIC) Canadian Code of Market, Opinion, and Social Research and Data Analytics.
Specialization
We specialize in providing insights and strategy consulting services to businesses across various industries, including commercial airline, cargo, vacation packages, hotel/hospitality, healthcare, telecom, government, and consumer goods.
Meet the Team
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FOUNDER & INSIGHTS CONSULTANT
Charmane Zeigner
With over a decade of research experience, Charmane specializes in quantitative and qualitative research, particularly with unstructured data.
She is particularly passionate about text and speech analytics, process & procedure gap analysis, creating custom insights dashboards and designing reports to tell the story of your data with engaging visualizations or infographics, actionable insights, and relevant recommendations.
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Charmane has experience with implementation of in-moment Voice of the Customer (VoC) and Voice of the Employee (VoE) research programs, and creating customer dashboards for business units to track progress and action recommendations.
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Charmane has extensive knowledge of the commercial airline, cargo, and vacation travel industries, with additional background in the telecommunications industry for major mobile, internet, and TV service providers.
INSIGHTS CONSULTANTs
Consultant bios coming soon
With several decades of experience, our insights consultants have a variety of skill sets and areas of expertise to fit any project.
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Our consultants have led large-scale, complex research programs for multi-national corporations. They have extensive experience which includes specializing in both quantitative and qualitative research, and transforming research programs into insights that are actioned within the organization.
These consultants implemented and led the Voice of the Customer (VoC) and Voice of the Employee (VoE) research programs at a large company, where they re-imagined the programs to achieve real-time, actionable insights. Feedback was democratized to all employees within the organization and used to create customer feedback 'war rooms' to strategize, monitor, and improve upon the experience.
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Previous industries of experience include airline, retail, hotels/hospitality, municipal government, recreation centres & services.
Who We Help
We work with businesses of all sizes, from startups to Fortune 500 companies. Our clients come from various industries, including healthcare, finance, technology, and consumer goods. We help our clients gain insights into their customers, employees, brands, products, and user experiences to make informed decisions and improve their business performance.
How We Do It
We use a variety of research methodologies to gather data, including online surveys, focus groups, in-depth interviews, and data analytics. We also use advanced statistical analysis techniques to analyze and interpret data, such as regression analysis, factor analysis, and conjoint analysis. We provide our clients with clear and actionable insights through reports, presentations, and workshops.